Brand
Inovators

For acclaimed brands and emerging talent

& Creative
Storytellers

The Audience Agency is a full service communications and media agency based in Sydney, Australia.

We take brand amplification to new heights connecting our clients with every relevant audience. Our combined experience and depth of services creates a completely unique offering in the market.

We create,
communicate,
influence
+ consult

Our Mission

The Audience Agency is an Australian team with a global perspective. We are immersed in the culture of our clients, developing measurable strategies that exceed objectives and contribute to commercial success.

We nurture two- way relationships with brands, the media, digital tastemakers, high profile influencers and opinion leaders to ensure our client campaigns earn maximum credibility.

We bring both a boutique and in- house approach to our work, individually tailored to the client’s business objectives. Going beyond traditional PR we offer creative public relations, marketing and advertising, digital/social strategy and content creation, brand activations and events. Our current service list is extensive and can be found here.

The Audience Agency delivers communication strategies for fashion, beauty, lifestyle, hospitality, technology, real estate, travel, luxury and start- up clients.

Who we live for

Brands love
our bold,
take-action ethic

Fashion & Apparel / Jewellery & Watches

Our heritage lies in fashion, and we’ve represented luxury global labels alongside edgy newcomers in the industry. Our curated product showroom is in daily demand from editors and we offer the full spectrum of communication services in this category.

Beauty

We are tapped in to the tight-knit beauty community and boast close relationships with beauty editors and influential social media players. The Audience Agency has become known for our inspired beauty events and creative product activations in this area.

Hospitality

The Audience Agency has launched leading restaurants, established wine distributers and food concepts, elevated luxury hotels and represented some of the most diverse hospitality concepts in the Australian industry.

Retail & E-Commerce

When representing brands we also manage their consumer ‘real estate’. From launching fashion brands in to national department stores, devising online advertising for lifestyle e-boutiques, and managing national rollout of designer stores.

Technology / Apps

The Audience Agency works with tech brands and apps with a big cultural impact. We create stories and personality through localised brand partnerships, media famils and press junkets, trade and consumer PR and influencer content.

Real Estate

The Audience Agency thrives in the dynamic real estate industry. We are skilled at managing every nuance of a project, from profiling the architects, investors and stakeholders and running native advertising to to collaborating with influencers to create interactive visual/video content.

Living & Accessories

The Audience Agency has the contacts and creativity to amplify home and lifestyle brands among design-conscious audiences. We position products in the right places and share the story behind these beautiful pieces.

Our services are continually evolving in reaction to the latest communication tools and trends. We currently offer:

Public relations

Our first love and the foundation for client strategies. The Audience Agency’s approach to PR starts with a full immersion in the world of the brand. We run creative communications which is rooted in business strategy.

  • PR & Communications strategy
  • Showroom Facilities
  • Elite product placement and editorial
  • PR & Communications strategy
  • Showroom Facilities
  • Elite product placement and editorial
  • Press office service
  • Brand and founder profiling campaigns
  • Brand ambassador campaigns
  • Media Collaborations (sponsorship / partnerships)
  • Trade / retail announcements and investor relations
  • Press junket management
  • Crisis PR
  • Collection previews / showings
  • Press office listings for events
  • VIP services

Influencers, Social Media & Community Relations

The Audience Agency are the enablers of digital amplification, connecting our clients with a tailored range of channels to create and share engaging content.

  • Social media Strategy
  • Set-up social media channels: Instagram,
  • Facebook,
    Linkedin, Pinterest
  • Social media execution
  • Social media Ad campaigns
  • Social media analytics
  • Community management: Instagram, Facebook, Linkedin, Pinterest
  • Social influencer campaigns; sponsored and organic
  • Social media brand audits

Content creation

  • Creative copywriting across all mediums – Offline + Online
  • Photography concepts and management – brand, product, lifestyle / campaign
  • Tone of voice development
  • Native advertising
  • Look book assets and production
  • Creative mailers

Events

We create events that deliver on client goals and leave guests wowed and wanting more. Our concepts are always determined by event goals and ROI and we work with a trusted network of partners allowing clients to brief events via a single source.

  • Creation & Production
  • Guest list, RSVPs, seating and door management
  • Invite copy, design and dispatch
  • Event brand alignments and sponsorship
  • Media famils; national and international

Brand & Marketing Consulting

The Audience Agency has worked in brand building since our inception and we have the experience and creativity to advise on all aspects of marketing and communications.

  • Guerrilla Marketing Campaigns
  • Marketing automation including EDM design and content
  • Media Planning
  • Advertising (inc. natives)
  • Cross-brand partnerships alignments / collaborations

For a more detailed insight request our credentials deck at ua.mo1544784817c.ycn1544784817egaec1544784817neidu1544784817aeht@1544784817ofni1544784817

Our Reputation

TAA’s experience
& skills are exclusive
in Australia

The Audience Agency has earned industry acclaim from past/current clients and glowing feedback from the country’s leading media outlets, celebrities and key influencers. Here’s a few of our favourites.

Get in Touch for our current client list.

Get in touch

We would love to hear from you


Contact Us

Suite 1.05, 2-8 Elizabeth Street
Paddington NSW 2021

(Entrance via. Victoria Street)
View Map

ua.m1544784817oc.yc1544784817negae1544784817cneid1544784817uaeht1544784817@ofni1544784817
Tel: 02 9380 4120

Instagram

Follow us @theaudienceagency

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