Brand
Inovators

For acclaimed brands and emerging talent

& Creative
Storytellers

The Audience Agency is a full service communications and media agency based in Sydney, Australia.

We take brand amplification to new heights connecting our clients with every relevant audience. Our combined experience and depth of services creates a completely unique offering in the market.

We create,
communicate,
influence
+ consult

Our Mission

The Audience Agency is an Australian team with a global perspective. We are immersed in the culture of our clients, developing measurable strategies that exceed objectives and contribute to commercial success.

We nurture two- way relationships with brands, the media, digital tastemakers, high profile influencers and opinion leaders to ensure our client campaigns earn maximum credibility.

We bring both a boutique and in- house approach to our work, individually tailored to the client’s business objectives. Going beyond traditional PR we offer creative public relations, marketing and advertising, digital/social strategy and content creation, brand activations and events. Our current service list is extensive and can be found here.

The Audience Agency delivers communication strategies for fashion, beauty, lifestyle, hospitality, technology, real estate, travel, luxury and start- up clients.

Who we live for

Brands love
our bold,
take-action ethic

Fashion & Apparel / Jewellery & Watches

Our heritage lies in fashion, and we’ve represented luxury global labels alongside edgy newcomers in the industry. Our curated product showroom is in daily demand from editors and we offer the full spectrum of communication services in this category.

Beauty

We are tapped in to the tight-knit beauty community and boast close relationships with beauty editors and influential social media players. The Audience Agency has become known for our inspired beauty events and creative product activations in this area.

Hospitality

The Audience Agency has launched leading restaurants, established wine distributers and food concepts, elevated luxury hotels and represented some of the most diverse hospitality concepts in the Australian industry.

Retail & E-Commerce

When representing brands we also manage their consumer ‘real estate’. From launching fashion brands in to national department stores, devising online advertising for lifestyle e-boutiques, and managing national rollout of designer stores.

Technology / Apps

The Audience Agency works with tech brands and apps with a big cultural impact. We create stories and personality through localised brand partnerships, media famils and press junkets, trade and consumer PR and influencer content.

Real Estate

The Audience Agency thrives in the dynamic real estate industry. We are skilled at managing every nuance of a project, from profiling the architects, investors and stakeholders and running native advertising to to collaborating with influencers to create interactive visual/video content.

Living & Accessories

The Audience Agency has the contacts and creativity to amplify home and lifestyle brands among design-conscious audiences. We position products in the right places and share the story behind these beautiful pieces.

Our services are continually evolving in reaction to the latest communication tools and trends. We currently offer:

Public relations

Our first love and the foundation for client strategies. The Audience Agency’s approach to PR starts with a full immersion in the world of the brand. We run creative communications which is rooted in business strategy.

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PR & Communications strategy

Showroom Facilities

Elite product placement and editorial

PR & Communications strategy

Showroom Facilities

Elite product placement and editorial

Press office service

Brand and founder profiling campaigns

Brand ambassador campaigns

Media Collaborations (sponsorship / partnerships)

Trade / retail announcements and investor relations

Press junket management

Crisis PR

Collection previews / showings

Press office listings for events

VIP services

Influencers, Social Media & Community Relations

The Audience Agency are the enablers of digital amplification, connecting our clients with a tailored range of channels to create and share engaging content.

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Social media Strategy

Set-up social media channels: Instagram,

Facebook,
Linkedin, Pinterest

Social media execution

Social media Ad campaigns

Social media analytics

Community management: Instagram, Facebook, Linkedin, Pinterest

Social influencer campaigns; sponsored and organic

Social media brand audits

Content creation

Creative copywriting across all mediums – Offline + Online

Photography concepts and management – brand, product, lifestyle / campaign

Tone of voice development

Native advertising

Look book assets and production

Creative mailers

Events

We create events that deliver on client goals and leave guests wowed and wanting more. Our concepts are always determined by event goals and ROI and we work with a trusted network of partners allowing clients to brief events via a single source.

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Creation & Production

Guest list, RSVPs, seating and door management

Invite copy, design and dispatch

Event brand alignments and sponsorship

Media famils; national and international

Brand & Marketing Consulting

The Audience Agency has worked in brand building since our inception and we have the experience and creativity to advise on all aspects of marketing and communications.

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Guerrilla Marketing Campaigns

Marketing automation including EDM design and content

Media Planning

Advertising (inc. natives)

Cross-brand partnerships alignments / collaborations

For a more detailed insight request our credentials deck at ua.mo1547622125c.ycn1547622125egaec1547622125neidu1547622125aeht@1547622125ofni1547622125

Our Reputation

TAA’s experience
& skills are exclusive
in Australia

The Audience Agency has earned industry acclaim from past/current clients and glowing feedback from the country’s leading media outlets, celebrities and key influencers. Here’s a few of our favourites.

Get in Touch for our current client list.

“BAZAAR and The Audience Agency have forged a really strong relationship. The team are genuine, personable, reliable and quick, requests are fulfilled with ease and a fast turnaround. They understand that magazines work on a short deadline and nothing seems impossible. They really know each magazine title and their audience and can cater and tailor to their needs with their clients.”

Caroline Tran, Fashion Editor Harper’s Bazaar Australia

“Having worked with The Audience Agency for a number of years now I can safely say you won't find a more switched on, energetic and passionate group of people. Montarna and her team genuinely understand our business needs, and their ability tithing a few steps ahead of everyone else is second to none. They leave nothing in the tank when it comes to protecting and promoting our brand and I can't ask for anything more than that.”

Anthony Pitt, Director The Academy Brand menswear

“Not only are The Audience Agency expert brand storytellers, they are a fast paced flexible team who adapt seamlessly to the ever-changing needs of a global fashion brand. Montarna and her team are so attuned to their clients and balance creative PR with solid results and ROI. We trust them implicitly with our Australian communications."

Nyree Corby, Founder & CEO Fame & Partners

We’ve been working with The Audience Agency for the past two years. They have been valuable partners in our efforts to grow awareness and manage our presence in Australia. Their creative thinking and ability to spot and amplify trends is outstanding. The Audience Agency has truly been a pleasure to work with, and we are happy to have them as part of our team.

Rosette Pambakian, Head of Marketing & Communications, Tinder

“The entire team at The Audience Agency is so passionate, proactive and always creating new and engaging ways to tell our stories to business, retail, health and fashion media. I could give the team a brief to help push out our marketing videos or blog content and they'll just go out and make coverage happen. Montarna leads a strong agency and it shows with the quality of product and media relationships they've been able to build for our brand over the last six months.”

Amanda Do, Global PR Director Grana

“The team at The Audience Agency are an absolute pleasure to work with, to say the least. In addition to representing some great clients who assist us in creating inspiring content, the team are efficient, dedicated and a delight to deal with.”

Lauren Powell, Online Editor Vogue Living

Get in touch

We would love to hear from you

Contact Us

Suite 1.05, 2-8 Elizabeth Street
Paddington NSW 2021

(Entrance via. Victoria Street)
View Map

ua.m1547622125oc.yc1547622125negae1547622125cneid1547622125uaeht1547622125@ofni1547622125
Tel: 02 9380 4120

Brand Inovators