Brand Innovators & Creative Storytellers

The Audience Agency landed on the Australian PR scene in 2014, with the vision of deconstructing the traditional model and creating a new concept for today’s ever-changing media landscape.

Our bold approach, holistic method and take-action ethic makes us more than a PR agency. We are the storytellers, the innovators, and the challengers – no brand stands still on our watch.

The Audience Agency has reaped national, digital, broadcast and high profile attention for campaigns in the fashion, beauty, lifestyle, technology, luxury, and hospitality arenas. We are acclaimed for our bespoke brand blueprints and side-by-side communication liaison – hands-on, not arms length. We become an extension of the brand team and work with you, not just for you. We understand every marketplace is crowded and competitive, which is why we create custom communication strategies that cut straight to the point.

Our founder Montarna McDonald was on the frontline of contemporary communications during her early career and channeled those insights in to a trend-leading PR collective. The Audience Agency tells a brands story, to their audience, in the language they want to hear.

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