Brand
Innovators

Representing contemporary brands and creative talent

& Creative
Storytellers

The Audience Agency is an independent communications house specialising in PR and media relations, influencer alignments and event management across Australia.

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We take brand amplification to new heights connecting our clients with every relevant audience. Our combined experience and depth of services creates a completely unique offering in the market.

Helping brands thrive
and connect with their
audiences

Our Mission

The Audience Agency is an expert team of creative thinkers and energetic communicators, respected in the industry for our compelling strategies and consistent finesse in everything we do.

We purposely offer a boutique service for our clients, as we know from our decade-long experience that complete team focus and the personal touch brings unrivalled results. We are ambitious yet realistic and we build authentic campaigns aligned with our brands’ objectives. Our client portfolio is refined and select and every aspect of our work is led by trusted relationships with our clients, contacts and collaborators.

Our Reputation

Nuanced communication
with a signature
finesse

Fashion

Our heritage lies in fashion, and we’ve represented luxury global labels alongside edgy newcomers in the industry. We offer the full spectrum of communication services in this category from digital showroom to fashion brand strategy and events.

Beauty

We are tapped in to the tight-knit beauty community and boast close relationships with beauty editors and influential social media players. The Audience Agency has become known for our inspired beauty events and creative product activations in this area.

Hospitality, Food & Drink

The Audience Agency has launched leading restaurants, established wine distributers and food concepts, elevated luxury hotels and represented some of the most diverse hospitality concepts in the Australian industry.

Retail & E-Commerce

When representing brands we also manage their consumer real estate. From launching fashion brands in to national department stores, devising online advertising for lifestyle e-boutiques, and managing national rollout of designer stores.

Technology / Apps

The Audience Agency works with tech brands and apps with a big cultural impact. We create stories and personality through localised brand partnerships, media famils and press junkets, trade and consumer PR and influencer content.

Living & Accessories

The Audience Agency has the contacts and creativity to amplify lifestyle, home and design brands to cultured audiences. We position products in the right places and share the story behind these beautiful pieces.

Our services are continually evolving in reaction to the latest communication tools and trends. We currently offer:

Public relations

The Audience Agency leads the charge for elegant public relations in Australia. We started our careers at a time when the PR industry was evolving from purely media relations to encompassing online communications, which gives us the grounding in traditional PR alongside a deep understanding of digital amplification. Now more than ever, brands need a distinct voice with an engaging dialogue and we are the team to craft those conversations. Our public relations expertise includes:

  • PR & Communications strategy
  • Media relations- as part of an ongoing campaign or an intensive service to support a launch
  • Digital product showroom
  • Brand press office
  • Brand and founder profiling
  • Trade/retail announcements and investor relations

Influencers Relations

The Audience Agency was founded in 2013 just as the social media age was finding its feet, and to this day we live and breathe the trends, dialogue and innovations happening online. We worked closely with people of influence from these early beginnings and we are now considered one of Australia’s specialist agencies for talent relations. We are constantly forging and maintaining relationships with leading influencers and celebrities as well as identifying emerging creatives to collaborate on brand campaigns. We amplify brands through targeted influencer alignments and build beautiful data-driven content. Our influencer, talent and VIP services include: 

  • Influencer gifting and seeding
  • Sponsored influencer content campaigns
  • Brand ambassador campaigns
  • Influencer hosting for events
  • Influencer product / concept collaborations

Event Management

We orchestrate events with strong messages, a bold purpose and lasting impact. Thanks to our boutique approach we are immersed in our clients’ brand stories and can expertly bring these to life through striking experiences and activations. We smoothly switch between big picture creativity and attention to detail when staging events seamlessly from start to finish. Our recent case studies include intimate editor dinners, week-long global brand famils, prestigious launches and elegant collection previews.

Our event services include:

  • Event concepts and production
  • Invites, guest list, RSVPs, seating and door management
  • Event brand alignments and sposorship
  • Supplier management (overseeing photography, catering, styling, entertainment, etc)
  • Press office and PR campaigns for events
  • Media Famils; national and international

TAA’s experience
& skills are exclusive
in Australia

The Audience Agency has earned industry acclaim from past/current clients and glowing feedback from the country’s leading media outlets, celebrities and key influencers. Here’s a few of our favourites.

Get in Touch for our current client list.

Get in touch

We would love to hear from you

 

 

 

 

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